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Author:
Edwin Shackleford

Callaway Golf is one of the most respected names in the golf industry for its quality of products that cater to both recreational and professionals alike. As part of its efforts to give its customers the best, the company produced Callaway Golf Magazine and released its first issue early in 2004. Just recently, last November 2005, the Custom Publishing Council (CPC) of New York City's University Club made the magazine the Bronze Award winner for Best New Publication.

The magazine is distributed to loyal customers, upscale golf clubs and key retailers free of charge and is also available online for downloading from the company's website. The publication, with a distribution output of over 800,000 quarterly, has useful information not found in most golf consumer magazines.

For one thing, Callaway Golf magazine features exclusive content such as interviews with Callaway Golf Staff Professionals. Michael Campbell, Phil Mickelson, and Annika Sorenstam are just some of the names that have been associated with Callaway.

Aside from interviews and the information on Callaway's latest offerings, the magazine also contains useful tips on golfing provided by none other than the company's own staff professionals.

In its first issue (February 2004) Annika Sorenstam featured tips on efficient swings. The Swedish Sorenstam tops the LPGA's list of the highest average driving distance with a yardage of 269.7 after making the ERC Fusion her driver of choice.

A brief sampling of that feature (which you, too, can use for your own game) follows:

1. At address, Annika focuses primarily on good balance and comfort, with her whole body relaxed and tension-free.

2. Annika maintains the relationship formed between her club, hands, arms and shoulders, sweeping the club away low to the ground.

3. Annika rotates her upper body away from the target, while swinging her hands into a position directly above her right shoulder.

4. Annika drops the club into the hitting position while retaining her wrist angle. Her arms, shoulders and body release together.

5. At impact, the ball gets in the way of the club. The feeling is of "collecting" the ball as she releases her hands, arms and clubhead.

6. Annika points her right shoulder at the target and keeps her spine straight. Her key thought is complete her follow-through.

(From Callaway Golf Magazine ISSUE 1 FEBRUARY 2004) These tips along with other useful in-depth information on Callaway's products (such as the Big Bertha Titanium 454 Driver or the HX golf balls with the hexagonal dimple system) all serve to present its readers the exciting possibilities that Callaway can offer golfers of any level.

About the author:

Edwin Shackleford has been helping individuals improve thier golf game for years. Try his Free Online Training Today! http://www.improve-your-golf-game.com

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A Quick Note From The Publisher... If you like the article above, you may be interested in the following article which is also related to Golf... Golf Swing Tips Will Not Work By Themselves Golf swing tips are rampant! Golfers can’t get enough of them. But are they working…or are they adding to the confusion and frustration of your game? Many qualified instructors will tell you to stay away from all the golf swing tips in the golf magazines. Why? Because it causes “paralysis-by-analysis!” What I mean is you get on the course and you are thinking too much about your golf swing mechanics and not enough about getting the ball in the fairway, onto the green, and in the hole! We also call this the “62-point checklist”. I’m here to tell you that golf swing tips by themselves will NEVER work! I know…this is a very strong statement, but I feel very strong about this. How many times have you received a tip from a golf instructor, golfing buddy or out of a magazine…only to try it and play worse? Come on…be honest! I can tell you right now that it’s your BODY that won’t allow you to apply this golf swing tip. Your brain knows what to do…and wants to do it, but your body...